000			01231cam a2200337 a 4500
999			_c2120 _d2120
001			17064687
005			20170203112043.0
008			111201s2013 nyua b 001 0 eng
010			_a 2011049525
020			_a9780073530048 (alk. paper)
020			_a0073530042 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 2013
082	0	0	_a658.83420973 _223
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_a12th ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
300			_axxvii, 772 p. : _bcol. ill. ; _c27 cm _e1 CD-ROM (4 3/4 in.)
500			_5DLC
504			_aIncludes bibliographical references and index.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aMothersbaugh, David L.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK