| 000 | 01803cam a2200481 a 4500 | ||
|---|---|---|---|
| 999 |
_c2121 _d2121 |
||
| 001 | 51460559 | ||
| 003 | OCoLC | ||
| 005 | 20170206101056.0 | ||
| 007 | co cgunnnauuau | ||
| 008 | 030113t20042004maua b 001 0 eng | ||
| 010 | _a2003041331 | ||
| 020 | _a0072536861 | ||
| 020 | _a9780072536867 | ||
| 020 | _a0071214690 | ||
| 020 | _a9780071214698 | ||
| 020 | _a0072536926 | ||
| 020 | _a9780072536928 | ||
| 040 |
_aDLC _beng _cDLC _dC#P _dOCLCQ _dBAKER _dNLGGC _dBTCTA _dYDXCP _dAU@ _dDEBBG _dOH@ _dTULIB _dOCLCF _dOCLCQ _dOCLCO _dDEBSZ _dUtOrBLW |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2004 |
| 082 | 0 | 0 |
_a658.83420973 _222 |
| 100 | 1 | _aHawkins, Del I | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | _aNinth edition | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c[2004] |
|
| 264 | 4 | _c℗♭2004 | |
| 300 |
_axxvi, 790 pages : _bcolor illustrations ; _c27 cm + _e1 CD-ROM |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 538 | _aSystem requirements for accompying CD ROM | ||
| 650 | 0 |
_aConsumer behavior _zUnited States |
|
| 650 | 0 |
_aMarket surveys _zUnited States |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase studies |
|
| 655 | 7 |
_aCase studies. _2fast |
|
| 700 | 1 | _aBest, Roger J | |
| 700 | 1 | _aConey, Kenneth A | |
| 830 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 856 | 4 |
_3Inhaltsverzeichnis _uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971 _yConsumer behavior |
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| 942 |
_2ddc _cBK |
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