000			01851cam a2200325 a 4500
999			_c2337 _d2337
001			17050228
005			20170702100327.0
008			111118s2013 nyua 001 0 eng
010			_a 2011046965
020			_a9780078029288 (alk. paper)
020			_a0078029287 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aHD30.28 _b.G353 2013
082	0	0	_a658.4012 _223
100	1		_aGamble, John _q(John E.)
245	1	0	_aEssentials of strategic management : _bthe quest for competitive advantage /
250			_a3rd ed.
260			_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013.
300			_axl, 519 p. : _bcol ill. ; _c26 cm.
505	0		_aConcepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
650		0	_aCompetition.
650		0	_aStrategic planning _vCase studies.
700	1		_aThompson, Arthur A., _d1940-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK