| 000 | 01085cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c2352 _d2352 |
||
| 001 | 664327273 | ||
| 003 | OCoLC | ||
| 005 | 20170702103047.0 | ||
| 008 | 100906s2011 ne a b 001 0 eng | ||
| 020 | _a9781856178495 (pbk.) | ||
| 020 | _a1856178498 (pbk.) | ||
| 040 |
_aUKM _cUKM _dCDX _dBWK _dC#P _dBWX _dUtOrBLW |
||
| 050 | 4 |
_aHD69.B7 _bD45 2011 |
|
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aDe Chernatony, Leslie, _d1953- |
|
| 245 | 1 | 0 | _aCreating powerful brands |
| 250 |
_aFourth edition / _bLeslie de Chernatony, Malcolm McDonald and Elaine Wallace |
||
| 264 | 1 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _c2011 |
|
| 300 |
_axxv, 483 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aProduct management | |
| 700 | 1 | _aMcDonald, Malcolm | |
| 700 | 1 | _aWallace, Elaine | |
| 942 |
_2ddc _cBK |
||