000			02950nam a22002417a 4500
999			_c25025 _d25025
003			OSt
005			20190805082908.0
008			190805b ||||| |||| 00| 0 eng d
040			_cMSA
082			_a 658.83
100			_aMohamed Ahmed Abdel-Hafeez 154175
245			_aImpact of Digital Marketing Advertisements on Consumer Attitude // GP // Dr. Yasser Tawfik (2018 - 2019)
260			_aGIZA _bMSA _c2019
300			_a80 P.
440			_aMANAGEMENT DISTINGUISHED PROJECTS 2019
500			_aManagement-Management Information Systems
520			_aThe explosive rise of social media and digital technologies is exposing people to unprecedented opportunities and risk. Social media has become one of the most popular online activities in the world (Kaplan & Haenlein, 2010)1 . The growing popularity of social network sites has caused debates between individuals, and made them wonder if these internet services allow individuals to be informed, communicate easily, and find an easier way to participate. Or do they grow shallowness in them, waste their time, and distract them from public participation and keeping up with news about their community (Gil de Zúñiga, Jund, & Valenzuela, 2012)2 . Through social media people can share new ideas, information whether personal or public, videos, or photos in a surprising rate. It was mentioned that 73% of college students in the world these days upload and study their courses through the internet (Wang, Chen, & Liang ,2011)3 . Nowadays, the success of any business is attributed to the important role of the internet technology and online marketing which have an influence on the communication between people all over the world. Moreover, this communication is considered as the lost key until it connected the firms and organizations with individuals to build a realistic customer relationship. Undoubtedly, digital marketing and social media are the most essential programs that can help businesses in replying, listening, learning from their customers, and upgrading much in their field which was considered as a new way for companies who have not done this before. Online marketing has many several online tools as E-marketing, mobile marketing, social networking sites, and E-mails. Customers tend to know about the products and services they want to buy so they can trust other users more than watching commercial ads. Nowadays social media can facilitate all the opportunities and operations that any company need as specifying or reaching their targeted customers according to their age, gender, destinations, income, class, and many other things.
650			_aDigital Marketing Advertisements _v Consumer Attitude
700			_aMostafa Mohamed Maghawry 162543
700			_aYoussef Hisham El-Messady 160277
856			_uhttps://drive.google.com/file/d/1nx87SmznvRiv3f3vXTcH8OHxfdJvBccI/view _zFULL TEXT PRESS HERE
942			_2ddc _cD.GP