000			01895cam a2200325 a 4500
001			41516593
003			OCoLC
005			20220901131728.0
008			990602s2000 ohua b 001 0 eng
020			_a0324014805
020			_a9780324014808
035			_a(OCoLC)41516593 _z(OCoLC)818797268
040			_cMSA
050	0	0	_aHF5415.13 _b.J35 2000
082	0	0	_a658.802 _221 _bJ.S.M
100	1		_aJain, Subhash C., _d1942-
245	1	0	_aMarketing planning & strategy / _cSubhash C. Jain
246	3		_aMarketing planning and strategy
250			_a5th edition
264		1	_aCincinnati, Ohio : _bSouth-Western College Pub., _c1997
300			_axviii, 925 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes
505	0	0	_gpt. 1. _tIntroduction. _g1. _tMarketing and the Concept of Planning and Strategy. _g2. _tStrategic Marketing -- _gpt. 2. _tStrategic Analysis. _g3. _tCorporate Appraisal. _g4. _tUnderstanding Competition. _g5. _tFocusing on the Customer. _g6. _tScanning the Environment -- _gpt. 3. _tStrategic Capabilities and Direction. _g7. _tMeasuring Strengths and Weaknesses. _g8. _tDeveloping Marketing Objectives and Goals -- _gpt. 4. _tStrategy Formulation. _g9. _tStrategy Selection. _g10. _tPortfolio Analysis -- _gpt. 5. _tStrategy Implementation and Control. _g11. _tOrganizational Structure. _g12. _tStrategic Tools -- _gpt. 6. _tMarketing Strategies. _g13. _tMarket Strategies. _g14. _tProduct Strategies. _g15. _tPricing Strategies. _g16. _tDistribution Strategies. _g17. _tPromotion Strategies. _g18. _tGlobal Market Strategies
650		0	_aMarketing _xManagement
776	0	8	_iOnline version: _aJain, Subhash C., 1942- _tMarketing planning & strategy. _b6th ed. _dCincinnati, Ohio : South-Western College Pub., 2000 _w(OCoLC)704484368
942			_2ddc _cBK
999			_c25842 _d25842