| 000 | 02691cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 16670209 | ||
| 005 | 20231221114328.0 | ||
| 008 | 110228s2011 nyu b 001 0 eng | ||
| 010 | _a 2011007646 | ||
| 040 | _cMSA Uni | ||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHM1221 _b.P82 2011 |
| 082 | 0 | 0 |
_a659.2 _222 |
| 100 |
_aDan Lattimore _979 |
||
| 245 | 0 | 0 |
_aPublic relations : _bthe profession and the practice / _cDan Lattimore ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2012 |
||
| 300 |
_a372 P : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production. | |
| 520 | _a"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- | ||
| 650 | 0 | _aPublic relations. | |
| 650 | 0 |
_aPublic relations _zUnited States. _978 |
|
| 700 | 1 |
_aLattimore, Dan. _976 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c26521 _d26521 |
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