000			01596cam a2200313 a 4500
001			12724512
003			OCoLC
005			20240814110844.0
008			851004t19861986nyua b 001 0 eng
020			_a039435401X
020			_a9780394354019
035			_a(OCoLC)12724512
040			_cMSA UNI
050	0	4	_aPN187 _b.S5 1986
082	0	4	_a808 _219
100	1		_aSimons, Herbert W., _d1935- _91245
245	1	0	_aPersuasion : _bunderstanding, practice, and analysis / _cHerbert W. Simons
250			_aSecond edition
264		1	_aNew York : _bRandom House, _c1994
300			_axiv, 366 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes indexes
504			_aIncludes bibliographical references (pages 347-356)
505	0		_aUnderstanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
650		0	_aPersuasion (Rhetoric) _91246
942			_2ddc _cBK
999			_c26894 _d26894