| 000 | 01524cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 22003960 | ||
| 003 | OSt | ||
| 005 | 20241024135406.0 | ||
| 008 | 210420s2021 cau b 001 0 eng | ||
| 010 | _a 2021937536 | ||
| 020 |
_a9781529760132 _q(paperback) |
||
| 020 |
_a9781529760125 _q(hardcover) |
||
| 020 |
_z9781529765441 _q(epub) |
||
| 020 |
_z9781529764611 _q(epub) |
||
| 020 |
_z9781529766271 _q(pdf) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.D365 2021 |
| 082 | 0 | 0 |
_a658.802 _223 |
| 100 | 1 |
_aDawes, John _c(Professor of marketing), _eauthor. _91630 |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy : _ba practical introduction / _cJohn Dawes. |
| 246 | 3 | _aMarketing planning and strategy | |
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2021] |
|
| 300 |
_axvii, 271 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 257-266) and index. | ||
| 520 |
_a"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing _xPlanning. _91631 |
|
| 650 | 0 |
_aMarketing _xManagement. _91451 |
|
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c27007 _d27007 |
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