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| 003 | OSt | ||
| 005 | 20241024162839.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 221012t20232024iau jo 001 0 eng | ||
| 010 | _a 2022042930 | ||
| 020 |
_a9781260564204 _q(ebook other) |
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| 020 |
_z9781266287152 _q(hardcover ; _qalk. paper) |
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| 020 |
_a9781260564143 _q(ebook) |
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| 020 |
_z9781260564167 _q(spiral bound ; _qalk. paper) |
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| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHD9980.5 |
| 082 | 0 | 0 |
_a658.8 _223/eng/20221012 |
| 100 | 1 |
_aZeithaml, Valarie A., _eauthor. _91664 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University. |
| 250 | _aEighth Edition. | ||
| 263 | _a2301 | ||
| 264 | 1 |
_aDubuque, IA : _bMcGraw Hill LLC, _c[2024] |
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| 300 |
_a531 p. : _bill ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aRevised edition of the authors' Services marketing, [2018] | ||
| 500 | _aIncludes index. | ||
| 520 |
_a"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"-- _cProvided by publisher. |
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| 521 |
_aAges 18+ _bMcGraw Hill LLC |
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| 521 |
_aGrades 10-12 _bMcGraw Hill LLC |
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| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 |
_aService industries _xMarketing. _91439 |
|
| 650 | 0 |
_aCustomer services. _91665 |
|
| 650 | 0 |
_aMarketing. _91666 |
|
| 700 | 1 |
_aBitner, Mary Jo, _eauthor. _91667 |
|
| 700 | 1 |
_aGremler, Dwayne D., _eauthor. _91668 |
|
| 700 | 1 |
_aMende, Martin, _eauthor. _91669 |
|
| 776 | 0 | 8 |
_iPrint version: _aZeithaml, Valarie A. _tServices marketing _bEighth Edition. _dDubuque, IA : McGraw Hill LLC, [2023] _z9781260260526 _w(DLC) 2022042929 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c27016 _d27016 |
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