000			01621cam a2200385 i 4500
001			441947355
003			OCoLC
005			20241204180554.0
008			090928s2011 mauab b 001 0 eng
010			_a2009039795
020			_a9780136107217
020			_a0136107214
035			_a(OCoLC)441947355 _z(OCoLC)457156061
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dCDX _dBTCTA _dBDX
042			_apcc
050	0	0	_aHF5415.13 _b.L5883 2011
082	0	0	_a658.8 _222
092			_a658.8 C.L.S 2022 _bL94s7
100	1		_aLovelock, Christopher H. _0https://id.loc.gov/authorities/names/n78036551 _91443
245	1	0	_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz.
250			_aSeventh edition.
264		1	_aBoston : _bPrentice Hall, _c[2011]
264		4	_c℗♭2011
300			_axxii, 626 pages : _billustrations, map ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _xManagement. _0https://id.loc.gov/authorities/subjects/sh85081339 _91451
650		0	_aProfessions _xMarketing. _0https://id.loc.gov/authorities/subjects/sh85107269 _91801
650		0	_aService industries _xMarketing. _0https://id.loc.gov/authorities/subjects/sh87006846 _91439
650		0	_aCustomer services _0https://id.loc.gov/authorities/subjects/sh85034965 _xMarketing. _0https://id.loc.gov/authorities/subjects/sh99005342 _91802
700	1		_aWirtz, Jochen. _0https://id.loc.gov/authorities/names/n98930663 _91438
942			_2ddc _cBK
999			_c27054 _d27054