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_c3020 _d3020 |
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| 001 | 13442036 | ||
| 005 | 20181231092018.0 | ||
| 008 | 031222s2004 nyua b 001 0 eng | ||
| 010 | _a 2003027817 | ||
| 020 | _a0820463604 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.M829 2004 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aMueller, Barbara, _d1958- |
|
| 245 | 1 | 0 |
_aDynamics of international advertising : _btheoretical and practical perspectives / _cBarbara Mueller. |
| 250 | _a1st ed | ||
| 260 |
_aNew York : _bP. Lang, _cc2004. |
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| 300 |
_ax, 342 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0412/2003027817.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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