000 00516nam a2200169Ii 4500
008 161116s9999 xx 000 0 und d
082 _a658
100 _aAbdel Rahman Ahmed
245 _aEffect Consumers perception of TV Advertising on their buying behavior(Application on McDonald's/GP/Dr.El-Sayed Nagy
260 _bMSA,
_c[2005]
264 4 _c2005
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
942 _cBooks
999 _c3119
_d3119