000			01701cam a2200325 a 4500
999			_c3632 _d3632
001			802891563
003			OCoLC
005			20181218094748.0
008			120730s2014 maua b 001 0 eng
010			_a2012029306
020			_a9780273787129
020			_a0132666790 (pbk.)
035			_a(OCoLC)802891563 _z(OCoLC)810117652
040			_aDLC _beng _cDLC _dYDX _dOCLCO _dBTCTA _dYDXCP _dBWX _dOCLCF _dODC
042			_apcc
050	0	0	_aHD62.7 _b.Z55 2014
082			_a658.022
100	1		_aScarborough, Norman M.
245	1	0	_aEssentials of entrepreneurship and small business management / _cNorman M. Scarborough.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2014.
300			_axvi, 703 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references.
505	0		_aThe foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
650		0	_aSmall business _xManagement.
650		0	_aNew business enterprises _xManagement.
650		0	_aEntrepreneurship.
942			_2ddc _cBK