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_c3636 _d3636 |
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| 001 | 15264780 | ||
| 005 | 20181216100354.0 | ||
| 008 | 080417s2008 enkahbc b 001 0 eng | ||
| 010 | _a 2008017536 | ||
| 020 | _a9780273717843 (pbk.) | ||
| 020 | _a0273717847 (pbk.) | ||
| 035 | _a(OCoLC)ocn225852450 | ||
| 035 | _a(OCoLC)225852450 | ||
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_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dDLC |
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| 050 | 0 | 0 |
_aHF1416 _b.H65 2008 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 100 | 1 | _aHollensen, Svend. | |
| 245 | 1 | 0 |
_aEssentials of global marketing / _cSvend Hollensen. |
| 250 | _aIllustrated edition. | ||
| 260 |
_aHarlow, Essex, England : _bPearson Education, _c2008. |
||
| 300 |
_axxviii, 494 p. : _bcol. ill., facsims., 1 map, ports. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _vCase studies. |
|
| 700 | 1 |
_aHollensen, Svend. _tGlobal marketing. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0816/2008017536.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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