| 000 | 01194cam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c3647 _d3647 |
||
| 001 | 15030319 | ||
| 005 | 20170410093607.0 | ||
| 008 | 071002s2009 ohua b 001 0 eng d | ||
| 010 | _a 2007938581 | ||
| 015 |
_aGBA804931 _2bnb |
||
| 016 | 7 |
_a014488153 _2Uk |
|
| 020 | _a9780324656206 (international student ed. : pbk.) | ||
| 020 | _a0324656203 (international student ed. : pbk.) | ||
| 035 | _a(OCoLC)ocn280348754 | ||
| 040 |
_aUKM _cUKM _dDLC |
||
| 042 |
_aukblsr _alccopycat |
||
| 050 | 0 | 0 |
_aHF5415 _b.L2623 2009 |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western ; _aLondon : _bCengage Learning [distributor], _cc2009. |
||
| 300 |
_axxix, 546 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 906 |
_a0 _bibc _ccopycat _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||