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_c4013 _d4013 |
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| 001 | 13927708 | ||
| 005 | 20180625091908.0 | ||
| 008 | 050412s2005 enkaf b 001 0 eng | ||
| 010 | _a 2005040119 | ||
| 020 | _a0273703862 | ||
| 020 | _a9780273703860 | ||
| 035 | _a(OCoLC)ocm59223912 | ||
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| 042 | _apcc | ||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P45 2005 |
| 082 | _a658.802 | ||
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 | 0 |
_aFoundations of marketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 | _a1st ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2005. |
||
| 300 |
_axiv, 328 p., [8] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. |
|
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 700 | 1 |
_aPelsmacker, Patrick de, _d1957- _tMarketing communications. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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