000 02273cam a22003734a 4500
999 _c4361
_d4361
001 49584291
003 OCoLC
005 20190129101731.0
008 010206s2002 nyua b 001 0 eng
020 _a0500203474
020 _a9780500203477
035 _a(OCoLC)49584291
_z(OCoLC)52844437
_z(OCoLC)505800538
040 _aDLC
_beng
_cDLC
_dBAKER
_dBTCTA
_dYDXCP
_dVP@
_dIG#
_dHALAN
_dBDX
_dKUWAI
_dOCLCO
_dOCLCF
_dOCLCQ
_dOCLCO
_dUtOrBLW
042 _apcc
050 0 0 _aNC998
_b.H65 2002
082 0 0 _a741.609
_221
100 1 _aHollis, Richard
245 1 0 _aGraphic design :
_ba concise history /
_cRichard Hollis
250 _aRevised and expanded edition
260 _aNew York :
_bThames & Hudson,
_c2011
300 _a232 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aWorld of art
504 _aIncludes bibliographical references and index
505 0 0 _tFrom Graphic Art to Design 1890 to 1914 --
_tThe Avant-Garde and the Origins of Modernism 1914 to 1940 --
_tNational Tendencies until 1940 --
_tThe Designer and the Art Director --
_tVariants of Modernism in Europe --
_tPsychedelia, Protest and New Techniques --
_tNew Waves: Electronic Technology
520 1 _a"From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--Jacket
650 0 _aGraphic arts
_xHistory
650 0 _aCommercial art
_xHistory
655 7 _aHistory.
_2fast
830 0 _aWorld of art
942 _2ddc
_cBK