| 000 | 00940nam a2200301Ma 4500 | ||
|---|---|---|---|
| 999 |
_c448 _d448 |
||
| 001 | 232999243 | ||
| 003 | OCoLC | ||
| 005 | 20170211114908.0 | ||
| 008 | 080404s2009 ohu b 001 0 eng d | ||
| 020 | _a0324568622 | ||
| 020 | _a9780324568622 | ||
| 035 |
_a(OCoLC)232999243 _z(OCoLC)220330979 |
||
| 040 |
_aYDXCP _cUAB _dYDXCP _dBAKER |
||
| 050 | 0 |
_aHF5821 _b.O39 2009 |
|
| 082 | _a659.1 | ||
| 100 | 1 | _aO'Guinn, Thomas C | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 246 | 1 | 4 | _aAdvertising & integrated brand promotion |
| 250 | _a5th ed | ||
| 260 |
_aMason, Ohio : _bSouth-Western, _cc2009 |
||
| 300 |
_axlii, 726 p. : _bchiefly col. ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising media planning | |
| 700 | 1 | _aAllen, Chris T | |
| 700 | 1 | _aSemenik, Richard J | |
| 942 |
_2ddc _cBK |
||