000			01130cam a2200301 a 4500
999			_c457 _d457
001			12008276
005			20170211183146.0
008			000515s2001 maua b 001 0 eng
010			_a 00040688
020			_a0072314451
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5823 _b.B387 2001
082	0	0	_a659.1 _221
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a5th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill _c2001.
300			_axx, 795, GL13, EN22, CR3, IN19 p. : _col. ill. ; _c29 cm.
440		0	_aIrwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK