| 000 | 00835nam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c462 _d462 |
||
| 001 | 62331222 | ||
| 003 | OCoLC | ||
| 005 | 20170211185106.0 | ||
| 008 | 051123s2006 ohua b 001 0 eng | ||
| 020 |
_a0324322712 _c(pbk.) |
||
| 040 |
_aEKL _cEKL _dOUN |
||
| 082 | _a659.1 | ||
| 090 |
_aHF5837 _b.P36 2006x |
||
| 100 | 1 | _aParente, Donald | |
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente |
| 246 | 3 | 0 | _aGuide to marketing communication plans |
| 246 | 3 | 0 | _aMarketing communication plans |
| 250 | _a4th ed | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006 |
||
| 300 |
_axxvi, 400 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising campaigns | |
| 650 | 0 | _aCommunication in marketing | |
| 942 |
_2ddc _cBK |
||