000			01340cam a2200337 a 4500
999			_c469 _d469
001			96915
005			20170222114622.0
008			960726s1997 txua b 001 0 eng
010			_a 96085295 _z 96085327
020			_a0030103525
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123 _b.S54 1997
082	0	0	_a658.82 _221
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a4th ed.
260			_aFort Worth : _bDryden Press, _cc1997.
300			_axxiv, 589 p. : _bcol. ill. ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tPromotion management & marketing communications.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/96085295-t.html
906			_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg
942			_2ddc _cBK