000			02069cam a22003617a 4500
999			_c4756 _d4756
001			17712489
005			20170704110037.0
008			130426s2013 sz a 000 0 eng d
010			_a 2012540470
015			_aGBB248143 _2bnb
016	7		_a016087365 _2Uk
020			_a9782940411818 (pbk.)
020			_a2940411816 (pbk.)
035			_a(OCoLC)ocn794137159
040			_aUKMGB _beng _cUKMGB _dBTCTA _dBDX _dUAB _dYBM _dDLC
042			_alccopycat
050	0	0	_aZ246 _b.L55 2013
082	0	4	_a741.6 _223
100	1		_aLeonard, Neil.
245	1	0	_aIdea generation / _cNeil Leonard, Gavin Ambrose.
250			_a1st ed
260			_aLausanne : _bAVA Academia, _cc2013.
300			_a192 p. : _bill. (chiefly col.) ; _c23 cm.
490	1		_aBasics graphic design ; _v03
505	0		_a1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
650		0	_aGraphic design (Typography)
650		0	_aGraphic arts.
700	1		_aAmbrose, Gavin.
830		0	_aBasics graphic design ; _v03.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK