000			01534cam a2200349 a 4500
999			_c4970 _d4970
001			14155935
005			20170426122540.0
008			051027s2007 ohua b 001 0 eng
010			_a 2005936424
020			_a0324321430
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123 _b.S54 2007
082	0	0	_a658.82 _222
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a7th ed.
260			_aMason, OH : _bThomson/South-Western, _cc2007.
300			_axxii, 629 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tAdvertising, promotion & supplemental aspects of integrated marketing communications
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK