| 000 | 01043cam a2200325Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4972 _d4972 |
||
| 001 | 212341310 | ||
| 003 | OCoLC | ||
| 005 | 20170426124255.0 | ||
| 008 | 070328s2008 enkaf b 001 0 eng d | ||
| 020 | _a0077111206 | ||
| 020 | _a9780077111205 | ||
| 035 | _a.b62620952 | ||
| 040 |
_aNLGGC _bdut _cNLGGC _efobidrtb _dOSU _dUtOrBLW |
||
| 049 | _aOSUU | ||
| 082 | 0 | _a658.827 | |
| 090 |
_aHF5415.123 _b.O99 2008 |
||
| 090 |
_aHF5415.123 _b.O99 2008 |
||
| 100 | 1 | _aDuncan, Tom | |
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cTom Duncan and Hans Ouwersloot |
| 250 | _aEuropean ed | ||
| 260 |
_aLondon : _bMcGraw-Hill Education (UK) Ltd. ; _aNew York : _bimprint of The McGraw-Hill Co., _cc2008 |
||
| 300 |
_axviii, 523 p., [16] p. of plates : _bill. (some col.) ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 |
_aMarketing _xCustomer services |
|
| 650 | 0 | _aInteractive marketing | |
| 650 | 0 | _aDirect marketing | |
| 700 | 1 | _aDuncan, Tom | |
| 942 |
_2ddc _cBK |
||