000			01762cam a2200325 a 4500
999			_c5123 _d5123
001			16619093
005			20170429080705.0
008			110121s2011 enkab b 001 0 eng
010			_a 2011001761
016	7		_a015690385 _2Uk
020			_a9780273743880 (pbk.)
020			_a0273743880 (pbk.)
035			_a(OCoLC)ocn698360714
040			_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBWK _dU2C _dUKMGB _dDLC
042			_apcc
050	0	0	_aHF1416 _b.I617 2011
082	0	0	_a658.84 _222
100	1		_aAlbaum, Gerald.
245	1	0	_aInternational marketing and export management / _cGerald Albaum, Edwin Duerr.
250			_a7th ed.
260			_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2011.
300			_axxxi, 990 p. : _bill. (chiefly col.), col. map ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aInternational marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
650		0	_aExport marketing _xManagement.
700	1		_aDuerr, Edwin.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK