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008 031015s2005 mauab b 001 0 eng
010 _a 2003064164
020 _a0072833718
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF1416
_b.C375 2005
082 0 0 _a658.848
_222
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham.
250 _a12th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2005.
300 _axxxiii, 697 p. :
_bcol. ill., col. maps ;
_c29 cm. +
_e1 CD-ROM (4 3/4 in.)
440 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK