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|---|---|---|---|
| 999 |
_c5321 _d5321 |
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| 001 | 213435953 | ||
| 003 | OCoLC | ||
| 005 | 20170328091211.0 | ||
| 008 | 080317s2008 ne a b 001 0 eng d | ||
| 020 | _a0750686855 (pbk.) | ||
| 020 | _a9780750686853 (pbk.) | ||
| 035 | _a(OCoLC)213435953 | ||
| 040 |
_aYDXCP _cYDXCP _dBAKER _dBTCTA _dOI@ _dUAB _dBWX _dMUQ _dU5D _dASC |
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| 050 | 4 |
_aGV716 _b.S552 2008 |
|
| 050 | 4 |
_aGV716 _b.S552 2008 |
|
| 082 | _a658.84 | ||
| 100 | 1 |
_aSmith, Aaron, _d1972- |
|
| 245 | 1 | 0 |
_aIntroduction to sport marketing / _cAaron C.T. Smith. |
| 250 | _a1st ed. | ||
| 260 |
_aAmsterdam ; _aOxford : _bElsevier Butterworth-Heinemann, _c2008. |
||
| 300 |
_axiii, 326 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aSport management series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport. | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 830 | 0 | _aSport management series (Oxford, England) | |
| 942 |
_2ddc _cBK |
||