000 | 01302cam a2200361 a 4500 | ||
---|---|---|---|
999 |
_c5553 _d5553 |
||
001 | 14863976 | ||
005 | 20170306135148.0 | ||
008 | 070524s2008 njua b 001 0 eng | ||
010 | _a 2007021990 | ||
015 |
_aGBA738752 _2bnb |
||
016 | 7 |
_a013751208 _2Uk |
|
020 | _a9780132308298 | ||
020 | _a0132308290 | ||
035 | _a(OCoLC)ocn137244753 | ||
035 | _a(OCoLC)137244753 | ||
040 |
_aDLC _cDLC _dYDX _dBTCTA _dBAKER _dYDXCP _dUKM _dIJ5 _dDLC |
||
050 | 0 | 0 |
_aHF5823 _b.K45 2008 |
082 | 0 | 0 |
_a659.1 _222 |
100 | 1 |
_aLane, W. Ronald, _d1940- |
|
245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
246 | 3 | 0 | _aAdvertising procedure |
250 | _a17th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
300 |
_axx, 829 p. : _bill. (chiefly col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aKing, Karen Whitehill. | |
700 | 1 |
_aRussell, Thomas, _d1941- |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0719/2007021990.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |