000 01302cam a2200361 a 4500
999 _c5553
_d5553
001 14863976
005 20170306135148.0
008 070524s2008 njua b 001 0 eng
010 _a 2007021990
015 _aGBA738752
_2bnb
016 7 _a013751208
_2Uk
020 _a9780132308298
020 _a0132308290
035 _a(OCoLC)ocn137244753
035 _a(OCoLC)137244753
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dBAKER
_dYDXCP
_dUKM
_dIJ5
_dDLC
050 0 0 _aHF5823
_b.K45 2008
082 0 0 _a659.1
_222
100 1 _aLane, W. Ronald,
_d1940-
245 1 0 _aKleppner's advertising procedure /
_cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
246 3 0 _aAdvertising procedure
250 _a17th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2008.
300 _axx, 829 p. :
_bill. (chiefly col.) ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aKing, Karen Whitehill.
700 1 _aRussell, Thomas,
_d1941-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0719/2007021990.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK