000 01289cam a22003614a 4500
999 _c5677
_d5677
001 13260179
005 20181225103316.0
008 030702s2003 ctu b 001 0 eng
010 _a 2003057995
020 _a1567206409 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHF5415.127
_b.M535 2003
082 0 0 _a658.8343
_222
100 1 _aMichman, Ronald D.
245 1 0 _aLifestyle marketing :
_breaching the new American consumer /
_cRonald D. Michman, Edward M. Mazze, and Alan J. Greco.
250 _a1st ed.
260 _aWestport, Conn. :
_bPraeger,
_c2003.
300 _axii, 241 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [221]-227).
650 0 _aMarket segmentation
_zUnited States.
650 0 _aTarget marketing
_zUnited States.
650 0 _aConsumers' preferences
_zUnited States.
650 0 _aConsumer behavior
_zUnited States.
650 0 _aLifestyles
_zUnited States.
700 1 _aMazze, Edward M.
700 1 _aGreco, Alan James,
_d1950-
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK