000			01995cam a2200337 a 4500
999			_c5964 _d5964
001			694679189
003			OCoLC
005			20170405112930.0
008			101230t20122012mauab 001 0 eng
020			_a9781292023168 (pbk.)
035			_a(OCoLC)694679189 _z(OCoLC)890256208
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dCDX _dBWX _dBDX _dSINLB _dOCLCF _dOCLCA _dOCLCQ _dBGU _dUtOrBLW
050	0	0	_aHF5415.35 _b.S65 2014
082	0	0	_a658.8 _222
100	1		_aSolomon, Michael R
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart
250			_a7th ed.
264		1	_aBoston : _bPrentice Hall, _c[2014]
264		4	_c℗♭2014
300			_axxiv, 614 pages : _bcolor illustrations, color map ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aWelcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks
650		0	_aMarketing _xVocational guidance
700	1		_aMarshall, Greg W
700	1		_aStuart, Elnora W
942			_2ddc _cBK