| 000 | 01098cam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c5970 _d5970 |
||
| 001 | 76143934 | ||
| 003 | OCoLC | ||
| 005 | 20170405131222.0 | ||
| 008 | 061103s2007 enkaf b 001 0 eng | ||
| 010 | _a2006052745 | ||
| 020 | _a9780273706939 (pbk.) | ||
| 020 | _a0273706934 (pbk.) | ||
| 035 | _a.b62615361 | ||
| 040 |
_aDLC _cDLC _dBWKUK _dYDXCP |
||
| 043 | _ae------ | ||
| 049 | _aOSUU | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P45 2007 |
| 050 | 0 | 0 |
_aHF5415.123 _b.P45 2007 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh |
| 250 | _a3rd ed | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2007 |
||
| 300 |
_axviii, 610 p., [16] p. of plates : _bill. (some col.) ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aCommunication in marketing _zEurope |
|
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 942 |
_2ddc _cBK |
||