| 000 | 01275cam a22003254a 4500 | ||
|---|---|---|---|
| 999 |
_c5980 _d5980 |
||
| 001 | 49225813 | ||
| 003 | OCoLC | ||
| 005 | 20170406095813.0 | ||
| 008 | 020214s2003 njua b 001 0 eng | ||
| 010 | _a 2002022481 | ||
| 020 | _a0130336297 | ||
| 020 | _a9780130336293 | ||
| 035 | _a(OCoLC)49225813 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dXTL _dNLGGC _dBTCTA _dYDXCP _dIG# _dUKBOL _dOCLCO _dCIRBC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 092 |
_a658.8 _bK874 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aThis edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aAdministraci©đn de mercadeo | |
| 942 |
_2ddc _cBK |
||