000 01106cam a2200289 a 4500
999 _c5987
_d5987
001 15549071
005 20180508110638.0
008 081208s2010 njua b 001 0 eng
010 _a 2008053012
020 _a9781292040332
035 _a(OCoLC)ocn216941213
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dDLC
050 0 0 _aHC79.H53
_bM64 2010
082 0 0 _a620.0068/8
_222
100 1 _aMohr, Jakki J.
245 1 0 _aMarketing of high-technology products and innovations /
_cJakki Mohr, Sanjit Sengupta, Stanley Slater.
250 _a3rd ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2010.
300 _axxvi, 538 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aHigh technology industries
_xMarketing.
700 1 _aSengupta, Sanjit.
700 1 _aSlater, Stanley F.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK