000 00703cam a2200253 a 4500
999 _c5989
_d5989
001 48782537
003 OCoLC
005 20170406125223.0
008 020513s2002 enka 001 0 eng
020 _a0750656255
040 _aUKM
_cUKM
_dORU
_dOUN
082 _a658.802
090 _aHF5415.13
_b.M369183 2002x
100 1 _aMcDonald, Malcolm
245 1 0 _aMarketing plans :
_bhow to prepare them, how to use them /
_cMalcolm McDonald
250 _a5th ed
260 _aOxford :
_bButterworth-Heinemann,
_c2002
300 _axix, 630 p. :
_bill. ;
_c25 cm
650 0 _aMarketing
650 0 _aMarketing
_xPlanning
942 _2ddc
_cBK