| 000 | 00713nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6008 _d6008 |
||
| 001 | 36214545 | ||
| 003 | OCoLC | ||
| 005 | 20170207170755.0 | ||
| 008 | 961113s1997 mauab b 000 0 eng | ||
| 010 | _a96076948 | ||
| 020 | _a039578574X | ||
| 040 |
_aDLC _cDLC _dOUC |
||
| 050 | 0 | 0 |
_aHF5415 _b.P658 1997 |
| 082 | _a650 | ||
| 100 | 1 | _aPride, William M | |
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell |
| 250 | _a10th ed | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1997 |
||
| 300 |
_axxxii, 666 p. : _bcol. ill., col. maps ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aFerrell, O. C | |
| 942 |
_2ddc _cBK |
||