000			01961cam a2200325 a 4500
999			_c6023 _d6023
001			1181090
005			20170808094239.0
008			970528s1998 nyu b 001 0 eng
010			_a 97024755
020			_a0814735711 (clothbound)
020			_a081473572X (paperback)
040			_aDLC _cDLC _dDLC
050	0	0	_aP91.3 _b.M366 1998
082	0	0	_a302.23 _221 _bM
100			_aHansen, Anders
245	0	0	_aMass communication research methods / _cAnders Hansen ... [et al.].
250			_a1st ed
260			_aNew York : _bNew York University Press, _c1998.
300			_aviii, 350 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 320-331) and index.
505	8		_aMachine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
650		0	_aMass media _xResearch _xMethodology.
700	1		_aHansen, Anders, _d1957-
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy02/97024755.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK