000 00572nam a2200181Ii 4500
999 _c6195
_d6195
008 161116s9999 xx 000 0 und d
082 _a658
100 _adina hodroj
245 _aMeasuring the impact of celebrities in advertisements on consumer brand preference // GP // dr.yasser tawfik
260 _bMSA
_c[2010]
_aGiza
300 _a65 P
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 _aManagement
_vMarketing
_xAdvertisements
_zMeasuring
942 _cGP
_2ddc