000			01498cam a2200373 a 4500
999			_c6259 _d6259
001			772774161
003			OCoLC
005			20170420090743.0
008			120112s2013 njua b 001 0 eng
010			_a2012001324
020			_a9781292025230
035			_a(OCoLC)772774161 _z(OCoLC)794345635 _z(OCoLC)841207240
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dCDX _dSISPL _dZAD _dOKN _dOCLCF _dOCLCQ
042			_apcc
050	0	0	_aP90 _b.V53 2014
082	0	0	_a302.23 _223
100	1		_aVivian, John _q(John H.)
245	1	4	_aThe media of mass communication / _cJohn Vivian.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _c2014
264			_c2014
300			_axxxvi, 478 pages : _billustrations (some color) ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
650		0	_aMass media.
650		0	_aMass media _xTechnological innovations.
650		0	_aMass media _xSocial aspects.
650		0	_aCommunication _xTechnological innovations.
650		0	_aMass media and culture.
942			_2ddc _cBK