| 000 | 00757pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6262 _d6262 |
||
| 001 | 32627579 | ||
| 003 | OCoLC | ||
| 005 | 20170420091206.0 | ||
| 008 | 950510s1996 iluab b 001 0 eng | ||
| 010 | _a95018554 | ||
| 020 |
_a0844235121 _c(paper : recyclable paper) |
||
| 040 |
_aDLC _cDLC _dOUN |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.S86 1996 |
| 082 | _a302.230684 | ||
| 100 | 1 | _aSurmanek, Jim | |
| 245 | 1 | 0 |
_aMedia planning : _ba practical guide / _cJim Surmanek |
| 250 | _a3rd ed | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1996 |
||
| 300 |
_axii, 209 p. : _bill., maps ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising media planning _zUnited States |
|
| 942 |
_2ddc _cBK |
||