| 000 | 01035pam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c7748 _d7748 |
||
| 001 | 61704863 | ||
| 003 | OCoLC | ||
| 005 | 20170617081952.0 | ||
| 008 | 050922s2006 nyua b 001 0 eng | ||
| 010 | _a2005054965 | ||
| 020 | _a027370205X | ||
| 020 | _a9780273702054 | ||
| 035 | _a(OCoLC)61704863 | ||
| 040 |
_aDLC _cDLC _dBAKER _dNLGGC _dBTCTA _dYDXCP _dUtOrBLW |
||
| 042 | _apcc | ||
| 082 |
_a658.895 _bB.J.E 2006 |
||
| 092 |
_a658.895 _bB6296E |
||
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aEssentials of marketing communications _cJim Blythe. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aNew York : _bFT/Prentice Hall, _c2006. |
|
| 300 |
_axii, 332 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBlythe, Jim. _tEssentials of marketing. |
|
| 942 |
_2ddc _cBK |
||