000			01580cam a2200301 a 4500
999			_c7808 _d7808
001			16783611
005			20170531093616.0
008			110517s2011 enka b 001 0 eng
010			_a 2011019211
020			_a9780273735960 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.K6362 2011
082	0	0	_a658.8 _223
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong, Anders Parment.
250			_aSwedish ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall, _c2011.
300			_axviii, 493 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
700	1		_aParment, Anders, _d1972-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK