000			02725cam a22004334a 4500
999			_c7811 _d7811
001			43561943
003			OCoLC
005			20170406101453.0
006			m b
007			co cgu||||||||
008			000228s2001 njua b 001 0 eng
010			_a00027875
015			_aGBA1-00428
020			_a0130263125 (hardcover)
020			_a9780130263124 (hardcover)
020			_a0130283290
020			_a9780130283290
020			_a0130883689 (CDROM)
020			_a9780130883681 (CDROM)
020			_a0130883794 (review copy)
020			_a9780130883797 (review copy)
035			_a(OCoLC)43561943 _z(OCoLC)50386441 _z(OCoLC)82978041 _z(OCoLC)463400453
040			_aDLC _beng _cDLC _dCUY _dQP9 _dC#P _dUKM _dBAKER _dCOO _dLVB _dNLGGC _dBTCTA _dYDXCP _dHEBIS _dTULIB _dIG#
042			_apcc
050	0	0	_aHF5415 _b.K636 2001
082			_a658.8
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001.
300			_axxxi, 785, [53] p. : _bcol. ill. ; _c28 cm. + _e1 computer optical disc (4 3/4 in.)
504			_aIncludes bibliographical references and indexes.
505	0		_aUnderstanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
538			_aSystem requirements for accompanying computer disc: Windows 95/98/NT/2000.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
942			_2ddc _cBK