000 01043cam a2200313 a 4500
999 _c7813
_d7813
001 299067316
003 OCoLC
005 20170429102433.0
008 081107s2010 njua b 001 0 eng
010 _a2008048626
020 _a9780136079415 (casebound : alk. paper)
020 _a0136079415
035 _a.b68345902
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dCUD
_dGBVCP
_dUtOrBLW
049 _aOSUU
050 0 0 _aHF5415
_b.K636 2010
050 0 0 _aHF5415
_b.K636 2010
082 0 0 _a658.8
_222
100 1 _aKotler, Philip
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong
250 _a13th ed
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2010
300 _axxiii, 613, [105] p. :
_bill. (chiefly col.) ;
_c29 cm
504 _aIncludes bibliographical references (p. R1-R26) and indexes
505 0 _aInstructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
650 0 _aMarketing
700 1 _aArmstrong, Gary
_q(Gary M.)
942 _2ddc
_cBK