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999 _c8062
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001 756045482
003 OCoLC
005 20170603024710.0
008 110930s2013 nyua b 001 0 eng
010 _a2011040970
020 _a0205211674 (pbk.)
020 _a9780205211678 (pbk.)
020 _a0205873340 (international ed.)
020 _a9780205873340 (international ed.)
040 _aDLC
_beng
_cDLC
_dYDX
_dYDXCP
_dBWX
_dCDX
_dBTCTA
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_dSIRPL
_dIXA
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042 _apcc
043 _an-us---
050 0 0 _aHM1221
_b.W55 2013
050 0 0 _aHM1221
_b.W55 2013
082 0 0 _a659.2
_223
100 1 _aWilcox, Dennis L
245 1 0 _aPublic relations writing and media techniques /
_cDennis L. Wilcox, Bryan H. Reber
250 _a7th ed
260 _aBoston :
_bPearson Education,
_c℗♭2013
300 _axxiv, 534 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index
505 0 _apt. 1. The basics of public relations writing. Getting organized for writing ; Becoming a persuasive writer ; Finding and making news ; Working with journalists and bloggers -- pt. 2. Writing for mass media. Writing the news release ; Preparing fact sheets, advisories, media kits, and pitches ; Creating news features and Op-Ed ; Selecting publicity photos and graphics ; Radio, television, and video ; Distributing news to the media ; Avoiding legal hassles -- pt. 3. Writing for other media. Tapping the web and social media ; Newsletters, brochures, and intranets ; Writing E-mail, memos, and proposals ; Giving speeches and presentations ; Using direct mail and advertising pt. 4. Managing programs and campaigns. Organizing meetings and events ; Planning programs and campaigns ; Measuring success
520 _a"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website
650 0 _aPublic relations
_zUnited States
650 0 _aPublic relations
_zUnited States
_xAuthorship
700 1 _aReber, Bryan H
942 _2ddc
_cBK