000			01999cam a22003254a 4500
999			_c8063 _d8063
001			53831854
003			OCoLC
008			031126s2004 caua b 001 0 eng
010			_a2003025703
020			_a0761945997 (pbk. : alk. paper)
020			_a9780761945994 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _dIG# _dBTCTA _dYDXCP _dOCLCQ _dILU _dND$
042			_apcc
082			_a659.2
090			_aHM1221 _b.T73 2004
100	1		_aTreadwell, Donald.
245	1	0	_aPublic relations writing : _bprinciples in practice / _cDonald F. Treadwell, Jill B. Treadwell.
250			_aUpdated ed.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc2004.
300			_ax, 521 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_gCh. 1. _tIntroduction -- _gCh. 2. _tPublic relations writing -- _gCh. 3. _tResearch for public relations writing -- _gCh. 4. _tPlanning -- _gCh. 5. _tEthics and corporate culture -- _gCh. 6. _tLegal issues and authorities -- _gCh. 7. _tDesign issues in public relations -- _gCh. 8. _tFrom preparation to practice -- _gCh. 9. _tNewswriting for the mass media -- _gCh. 10. _tWriting for media under your control -- _gCh. 11. _tWriting to persuade -- _gCh. 12. _tWriting for the global audience -- _gCh. 13. _tSpecial events -- _gApp. A. _tResearch methods for public relations writing -- _gApp. B. _tCode of Professional Standards for the Practice of Public Relations -- _gApp. C. _tSome thoughts on laws and regulations -- _gApp. D. _tPrinting issues -- _gApp. E. _tGrammar, usage and punctuation.
650		0	_aPublic relations _xAuthorship.
650		0	_aPublic relations.
650		0	_aBusiness writing.
700	1		_aTreadwell, Jill B.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html _zPublisher description
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html _zContributor biographical information
942			_2ddc _cBK