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999 _c8305
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001 298611650
003 OCoLC
005 20170513143122.0
008 090102s2009 nyua b 001 0 eng
010 _a 2008054877
015 _a014-79949
_2bnb
015 _aGBA-8C836
_2bnb
015 _aGBA8C8363
_2bnb
016 7 _a014799494
_2Uk
016 7 _a014-79949
_2uk
016 7 _aGBA-8C836
_2uk
020 _a9780273716860 (pbk. : alk. paper)
020 _a0273716867 (pbk. : alk. paper)
035 _a(OCoLC)298611650
_z(OCoLC)271772037
_z(OCoLC)320873874
_z(OCoLC)424556817
040 _aDLC
_cDLC
_dYDXCP
_dBWKUK
_dBWK
_dCDX
_dGBVCP
_dHEBIS
_dDEBBG
_dBTCTA
_dUKM
_dEUM
_dLEC
049 _aLECC
050 0 0 _aHD30.4
_b.S28 2009
082 0 0 _a650.072
_222
092 _a650.072
_bSa8 R31
092 _a650.072
_bSa8 R31
100 1 _aSaunders, Mark,
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _a5th ed.
260 _aNew York :
_bPrentice Hall,
_cc2009.
300 _axxi, 614 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references (p. 561-572) and index.
505 0 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
520 _aUsing real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
653 0 _aBusiness
_aResearch.
653 0 _aBusiness
_aResearch
_aData processing.
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
942 _2ddc
_cBK