000			01988cam a22003374a 4500
999			_c8325 _d8325
001			62326952
003			OCoLC
005			20181218110534.0
008			051115s2007 njuab b 001 0 eng
010			_a2005057977
020			_a0131870165
020			_a9780131870161
020			_a0132037920
020			_a9780132037921
035			_a(OCoLC)62326952 _z(OCoLC)320196715
040			_aDLC _cDLC _dBAKER _dC#P _dYDXCP _dESU _dZ@L _dOHH
042			_apcc
050	0	0	_aHF5429 _b.B45 2007
082			_a658.87
100	1		_aBerman, Barry
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans
250			_a10th ed
260			_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007
300			_axxii, 682 p. : _bcol. ill., col. maps ; _c29 cm
504			_aIncludes bibliographical references.
505	0		_a1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
650		0	_aRetail trade _xManagement
700	1		_aEvans, Joel R
942			_2ddc _cBK