| 000 | 01044cam a22003254a 4500 | ||
|---|---|---|---|
| 999 |
_c8756 _d8756 |
||
| 001 | 733232905 | ||
| 003 | OCoLC | ||
| 005 | 20170524105350.0 | ||
| 008 | 110819s2011 caua b 001 0 eng | ||
| 010 | _a2011033241 | ||
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)733232905 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dIG# |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2011 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aLee, Nancy, | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler |
| 250 | _a4th ed | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _cc2011 |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aSocial marketing | |
| 650 | 0 | _aBehavior modification | |
| 700 | 1 | _aKotler, Philip | |
| 700 | 1 |
_aKotler, Philip. _tSocial marketing |
|
| 942 |
_2ddc _cBK |
||