000			01389cam a2200289 a 4500
999			_c8869 _d8869
001			15167624
005			20181218090842.0
008			080205s2009 njua b 001 0 eng
010			_a 2008005328
020			_a9780132285353 (hbk. : alk. paper)
020			_a0132285355 (hbk. : alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
082	0	0	_a658.83 _222
092	0	0	_a796.0698 _bSha
100	1		_aShank, Matthew D.
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxiv, 453 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references.
505	0		_aEmergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _xEconomic aspects _zUnited States.
942			_2ddc _cBK